Wednesday July 15th 2026
9:00am - 2:00pm
Where
Hyatt Regency Hill Country Resort
9800 Hyatt Resort Drive
San Antonio, TX 78251
Dos Equis 2026
College Football Kickoff Meeting
@ Hyatt Regency Hill Country Resort
San Antonio, TX
Join Heineken USA at the beautiful Hyatt Regency Hill Country Resort just outside San Antonio for a can't-miss kickoff to the 2026 College Football season.
We're bringing everyone together to unveil our plans for Fall 2026 and share an exclusive first look at our College Football partnership and activation strategy - designed to help us win big together in the season ahead.
Come for the insights, stay for the experience - this is your chance to connect, get inspired, and get ahead of what's coming next.
Lunch will be provided. We look forward to seeing you there!
Arriving Early?
Join us Tuesday, July 14th at 7pm to 9pm for a Welcome Event at the Hyatt Regency Hill Country Resort and Villas in San Antonio, TX.
Attendees Include
Maggie Timoney President and CEO
Ali Payne Chief Marketing Officer
Bill Renspie Chief Sales Officer
Julie Carbon VP Central Business Unit
Matt Saltzstein VP Marketing Dos Equis, Tecate, & Red Stripe
Mary Beth Jowers VP Americas Consumer & Market Insights
Brian Mequet VP Commercial Marketing
Paul Aquino Zone Director Texas South
Federico Lemmen Meyer Zone Director Southwest
Dan Schuette H-E-B, Business Unit Director: Commodities, International and Alcohol
Grant Barrett Senior Partner, In:trench Consulting Group
What's on schedule?
Tuesday
Welcome Event - Rancher Hall Lawn
Food and Drinks Provided
Experiential: Cigar Rolling, Custom Leather Premium
Optional: Golf Experience (Onsite Targeting Experience Game)
Event will be outside weather permitting.
Wednesday
Arrivals
Breakfast tacos and additional breakfast items provided
Meeting General Session - Rancher Hall
Lunch
Departures
