Where

Hyatt Regency Hill Country Resort

9800 Hyatt Resort Drive

San Antonio, TX 78251

Dos Equis 2026

College Football Kickoff Meeting

@ Hyatt Regency Hill Country Resort

San Antonio, TX

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Hyatt Regency Hill Country Resort Front Drive

Join Heineken USA at the beautiful Hyatt Regency Hill Country Resort just outside San Antonio for a can't-miss kickoff to the 2026 College Football season.

We're bringing everyone together to unveil our plans for Fall 2026 and share an exclusive first look at our College Football partnership and activation strategy - designed to help us win big together in the season ahead.

Come for the insights, stay for the experience - this is your chance to connect, get inspired, and get ahead of what's coming next.

Lunch will be provided. We look forward to seeing you there!

Arriving Early?

Join us Tuesday, July 14^th at 6pm for a Welcome Event at the Hyatt Regency Hill Country Resort and Villas in San Antonio, TX.

Presenters Include

Julie Carbon Vice President - Central Business Unit

Matt Saltzstein VP Marketing Dos Equis, Tecate, & Red Stripe

Paul Aquino Zone Director Texas South

Federico Lemmen Meyer Zone Director Southwest

What's on schedule?

Tuesday

6:00pm

Welcome Event

Wednesday

9:00am

Arrivals

Continental Breakfast Provided

10:00am

Meeting General Session

1:00pm

Lunch

2:00pm